μ€λλ§μ 'B2B λ§μΌν ' μ΄μΌκΈ°λ₯Ό ν΄λ³΄λ €κ³ ν©λλ€. B2B λ§μΌν μ κ³ λ¦¬νλΆνκ³ μ¬λ―Έμλ€λ νκ°λ₯Ό λ°λ νΈμΈ κ² κ°μμ. B2Cμ²λΌ νΈλ λμ λ―Όκ°νκ±°λ, ν맀 μ±κ³Όλ₯Ό 빨리 νμΈνκΈ°λ μ΄λ ΅λ€λ μ λλ¬ΈμΌν λ°μ. μ λ λΆλͺ B2B λ§μΌν λ§μ΄ μ§λ 맀λ ₯μ΄ μλ€κ³ μκ°ν©λλ€.
λ³νκ° λ리λ€κ³ μ¬κ²¨μ§λ B2B λΆμΌλ λΉ λ₯΄κ² λ¬λΌμ§κ³ μλ€κ³ λλΌλ μμ¦μΈλ°μ. μ κ° λ―Έκ΅ IT κΈ°μ μμ μΌνλ©° νΌλΆλ‘ λλΌκ³ μλ λͺκ°μ§μ ν΅μ¬ λ³νλ€μ μκ°ν΄λ΄ λλ€.Β
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πΈ ν λλ λμΈμλ, 리λμ Β
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B2B κΈ°μ μμ λ§μΌν°λ‘ μΌνκ³ κ³μλ€λ©΄ ν λ² μ―€ λ€μ΄λ³΄μ ¨μλ§ν λ§μΌν μ©μ΄κ° μμ΄μ. λ°λ‘ β리λ μ λλ μ΄μ (μ΄ν 리λμ )β μΈλ°μ. κ³ κ°μ μ 보 νΉμ μ°λ½μ²λ₯Ό λ»νλ β리λ(Lead)βλ₯Ό νλνλ νλμ λ»ν©λλ€.
B2B λ§μΌν μμ β리λβλΌλ κ°λ μ μ¬μ©νλ μ΄μ κ° μμ΅λλ€. B2C μ ν/μλΉμ€λ κ°κ²©μ΄ λΉμΈμ§ μκ³ , κ°μΈμ΄ ꡬ맀μ 주체μ΄κΈ°μ μμ¬ κ²°μ μ΄ λΉ λ₯΄κ³ κ°μ μ μΈ κ΅¬λ§€λ₯Ό ν μ¬μ§λ μμ΅λλ€. λ°λ©΄, B2Bλ μ¬λ¬ λͺ μ μΉμΈμ κ±°μ³ κ΅¬λ§€νλ κ³ κ΄μ¬ μ ν/μλΉμ€κ° λ§μ μμ¬ κ²°μ κ³Όμ μ΄ κΈΈκ³ λ³΅μ‘ν νΈμ΄μ£ .
λ‘κ·ΈμΈ ν λͺ¨λ μν°ν΄μ 무λ£λ‘ λ³Ό μ μμ΄μ.
β https://stib.ee/27SC
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