์ ๋ ๋ฏธ๊ตญ ์ค๋ฆฌ์ฝ๋ฐธ๋ฆฌ์ ๋ณธ์ฌ๋ฅผ ๋ ํด๋ผ์ฐ๋ ๊ธฐ์ ์์ ๊ธ๋ก๋ฒ ๋๋งจ๋ ์ ๋๋ ์ด์ (Demand Generation) ํ์ ์ด๋๊ณ ์๋ ํ ํฌ ๋ง์ผํฐ์์. ์๊ตญ์์ ๊ฑฐ์ฃผํ๋ฉฐ ํ ์ฌํ๊ทผ๋ฌด๋ฅผ ํ๊ณ , ์์ฌ์ ๋๋ถ๋ถ์ ๋ง์ผํ ํ์๋ค์ด ๋ฏธ๊ตญ์ ์๋, ๋ค์ ํน์ํ ํ๊ฒฝ์์ ์ผํ๊ณ ์์ด์.
*๋๋งจ๋ ์ ๋๋ ์ด์ : ํ์ฌ์ ์ ํ/์๋น์ค์ ๋ํ ์ธ์ง๋์ ์์๋ฅผ ์ด๋์ด๋ด๋ ๊ด๋ฒ์ํ ๋ง์ผํ ํ๋. ๋จ์ํ ๋ฆฌ๋(๊ณ ๊ฐ ์ ๋ณด) ์์ฑ์ ๋ชฉํ๋ก ํ๋ ๊ฒ์ด ์๋, ์ ์ฌ ๊ณ ๊ฐ์๊ฒ ๋ธ๋๋๋ฅผ ์๋ฆฌ๊ณ ๊ต์กํ๊ณ ๊ด๊ณ๋ฅผ ์ ์งํ๋ ๊ฒ์ ์ค์ ์ ๋ก๋๋ค.
2020๋ ๋ถํฐ ์ญ ๋ฏธ๊ตญ ํ ํฌ ํ์ฌ์์ ์ผํด์ค๊ณ ์๋๋ฐ์. ์ฝ๋ก๋๋ก ์ฌํ์ด ์ด๋ ค์ด ๊ธฐ๊ฐ๋ ์์๊ณ , ๋ ์๊ตญ ์ง์ฌ์์ ๊ทผ๋ฌดํ๋์ง๋ผ ์ง๋ 2๋ ๋์ ๋ณธ์ฌ๋ฅผ ๊ฐ ์ผ์ด ์์์ต๋๋ค. ๊ทธ๋ฌ๋ค ์ด๋ฒ์ ์ฒ์์ผ๋ก ์ค๋ฆฌ์ฝ๋ฐธ๋ฆฌ ๋ณธ์ฌ๋ก ์ถ์ฅ์ ๋ค๋ ์ค๊ฒ ๋์ด์!
์ด๋ฒ ์ถ์ฅ์ ์ฃผ ๋ชฉ์ ์ ์ธ์ผ์ฆ ํฅ์คํ์ ์ฐธ์ฌํ๊ธฐ ์ํจ์ด์์ต๋๋ค. ์์ง ํ๋ฒ๋ ์ค์ ๋ก ๋ณธ ์ ์ด ์๋ ์ ์์ฌ์ ์๋ก ๋ถ์ํ CMO๋ฅผ ๋ง๋๋ ๊ฒ๋ ์ค์ํ ์ด์ ๋ค ์ค ํ๋์์ด์. ํ ํฌ ๊ธฐ์ ์ ์ฑ์ง๋ก ๋ถ๋ฆฌ๋ ์ค๋ฆฌ์ฝ๋ฐธ๋ฆฌ์์ ์ ํ ๋ณธ์ฌ๋ ๊ผญ ๊ฐ๋ณด๊ณ ์ค์๋ ๊ฐ์ธ์ ์ธ ๋ชฉํ๋ ์์๋ต๋๋ค.
๋ก๊ทธ์ธ ํ ๋ชจ๋ ์ํฐํด์ ๋ฌด๋ฃ๋ก ๋ณผ ์ ์์ด์.
๐ https://stib.ee/1ciB
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_780d3e34-17af-4cf6-aba1-454bd19e6668Screenshot_2023-10-01_at_9.05.21_AM.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=600c8cd949d77568ef86e9230662bbaac995cf74ca56dde4d65b38dae653ff21)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/youtube_22988086-c3ca-400c-83db-d50776e25c0820240724_QT.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=8750ff4a6509709180d1ac25ef918d1a3158e3ce9bc3df26fde5796d6cfaa445)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_780d3e34-17af-4cf6-aba1-454bd19e6668Screenshot_2023-10-01_at_9.05.21_AM.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=600c8cd949d77568ef86e9230662bbaac995cf74ca56dde4d65b38dae653ff21)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_e3907bc3-7d6e-48a3-a26c-7f05f0d2c34c%E1%84%82%E1%85%A9%E1%84%85%E1%85%A1%E1%86%BC.jpg.jpg?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=5b4a76946808e610197e4e689a64d5146d36aa7b2a3a01f3543e52a6dfcc6a20)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/youtube_495fc629-8367-422a-8a1e-04d89315b050600.jpg.jpg?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=2aea979db151b8a4a6b177df8ce8aeed31c2e2d2d086a8d1b27e18d172c26cfd)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_e3907bc3-7d6e-48a3-a26c-7f05f0d2c34c%E1%84%82%E1%85%A9%E1%84%85%E1%85%A1%E1%86%BC.jpg.jpg?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=5b4a76946808e610197e4e689a64d5146d36aa7b2a3a01f3543e52a6dfcc6a20)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_e7a1c808-69a5-48ba-b2c8-ca4deee3fb9bimage__1_.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=371b06f3e87956647aed45b176fd48c9c4e7d5d4e0bcc1318e4e51cff9606ec1)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/youtube_d0bcbf99-82be-4011-b736-d29aa0716e3aunnamed.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=d661702b975d8f04d4081b837d80fbadf098db48bde3dc4b4781aa6b9e142e9b)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_e7a1c808-69a5-48ba-b2c8-ca4deee3fb9bimage__1_.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=371b06f3e87956647aed45b176fd48c9c4e7d5d4e0bcc1318e4e51cff9606ec1)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_a658bf56-2097-4caa-8ea5-0446dcf083c1Group_33__2_.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=f8f3d5dfd5446b39145108c2bf69dc2e2b4bb2501d7d3b4a9eeef82414080ae1)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/youtube_3a345ad3-ed5d-4de5-a9af-93f05303a6b3Group_115__1_.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=9b91c35b290086e9a3f5da3d0b87ebd3cb9a4581fab437547d86ae04d1cd687b)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_a658bf56-2097-4caa-8ea5-0446dcf083c1Group_33__2_.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=f8f3d5dfd5446b39145108c2bf69dc2e2b4bb2501d7d3b4a9eeef82414080ae1)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_e7a1c808-69a5-48ba-b2c8-ca4deee3fb9bimage__1_.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=371b06f3e87956647aed45b176fd48c9c4e7d5d4e0bcc1318e4e51cff9606ec1)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/youtube_50a4bdb0-a093-4119-8f82-94ff08b2bfbbsam-altmany-combinator_1200xx5760-3240-0-300.jpg.jpg?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=6912bc84a57da21e9f5e0b3055d083555a0596be32ecb9d5bcda96450c8d9ecd)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_e7a1c808-69a5-48ba-b2c8-ca4deee3fb9bimage__1_.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=371b06f3e87956647aed45b176fd48c9c4e7d5d4e0bcc1318e4e51cff9606ec1)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_46a140f0-5498-4be5-bf53-0ac01e72b9582__1_.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=7ad04aca56d813bd8763e3efa64586aa32b44673aced1c138b66632dccabfa49)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/youtube_68ea2709-f7eb-446e-af24-1128aeda476c1427b88f-fcea-431d-ad26-0caee914c72fcats.jpg.jpg.jpg?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=0601be0147ffde8bd64f00bcc9d921cf2bc07ac282710834a0054b0f293624d8)
![](https://eo-server.s3.ap-northeast-2.amazonaws.com/uploads/profile_thumb_46a140f0-5498-4be5-bf53-0ac01e72b9582__1_.png.png?X-Amz-Expires=600&X-Amz-Date=20240727T010258Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAYOZYIPJSBTCAHENK%2F20240727%2Fap-northeast-2%2Fs3%2Faws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=7ad04aca56d813bd8763e3efa64586aa32b44673aced1c138b66632dccabfa49)