Β
1/ λ κ°μ κ³ κ°κ΅° A, Bκ° μλ€. κ°κ°μ μ¬κ΅¬λ§€μ¨μ΄ 20%, 60%λΌκ³ νμ. κ° 20% -> 40%, 60%->80%λ‘ μ¬λ¦΄λ, LTVμ μ¦κ°νμ μ΄λκ° λ λμκΉ? λΉμ μ΄λΌλ©΄ μ΄λμ 리μμ€λ₯Ό μΈκΉ?
2/ μ§κ΄μ μΌλ‘λ λ κ·Έλ£Ήμ LTV λ³νκ° ν° μ°¨μ΄κ° μκ±°λ, μ¬κ΅¬λ§€μ¨μ 2λ°° μ¬λ¦¬λ Aκ° λ λμ§ μμκΉνλ μκ°μ΄ λ€μ μλ€. (vs B: 1.5λ°°) κ·Έλ¦¬κ³ ν΅μ λ§μΌν°λ€μ λ³Έλ₯μ μΌλ‘ λ λ μ§λ λͺ¨λ₯΄λ κ³ κ°κ΅°μ μ°μ μμλ‘ λκ³ μ§μ€ 곡λ΅νκΈ°λ νλ€.
3/ κ·Έλ¬λ LTVμ 곡μμ κ°μ§κ³ κ³μ°ν΄λ³΄λ©΄ μ΄ κ²μ΄ νλ¦° νλ¨μΈ κ²μ μ μ μλ€. (LTV = (λ§μ§ x μ¬κ΅¬λ§€μ¨) / (1-μ¬κ΅¬λ§€μ¨)) μ¦, μ¬κ΅¬λ§€μ¨(x)κ³Ό LTV(y)λ μμν μ¦κ°νλ€ κ°νλ₯΄κ² μ¦κ°λλ λΉμ ν κ΄κ³λ₯Ό κ°κΈ° λλ¬Έμ, μ¬μ€ μ μμμλ Bμ λ³νκ° λ ν¬λ€.
4/ μ΄λ° μ°©κ°μ νλ μ΄μ λ λκΉ? μΌλ°μ μΌλ‘ μ¬λλ€μ μ νμ μ¬κ³ λ₯Ό νλ€. κ·Έλ¬λ μ€μ λΉμ¦λμ€ νκ²½μμλ λΉμ νμ νκ²½μ΄ ννκΈ° λλ¬Έμ΄λ€. a) μμν κ°μ -> μλ₯΄κ² λ¨μ΄μ§, b) λΉ λ₯΄κ² μμΉ -> μ°¨μΈ° μλ§, c) κΈκ²©ν νλ½ -> μ°¨μΈ° μλ§, d) μμν μ¦κ° -> κ°νλ₯΄κ² μμΉ κ°μ΄ λ€μν μΌμ΄μ€κ° μλ€.
λ‘κ·ΈμΈ ν λͺ¨λ μν°ν΄μ 무λ£λ‘ λ³Ό μ μμ΄μ.
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