์ด ๊ธ์ PRODUCT LAB.์์ ๋ฐํ๋ ์ฝํ ์ธ ์ ๋๋ค.
- ํ๋ก๋ํธ ํ์ ์ํ ํด์ธ ์ฝํ ์ธ ์ ๋ฆฌ์์ค๋ฅผ ์ ์ ํด์ ์๊ฐํด์.
- PRODUCT LAB์ ์ฃผ๊ด์ด ๋ด๊ธด ์์ฝ๋ณธ + ํ์๋ค๊ณผ ๋๋ ์ด์ผ๊ธฐ๋ก ๊ตฌ์ฑ๋์ด ์์ด์.
- ์์ญ์ด ๋ ๋ถ๋ถ๋ค์ด ์์ผ๋ ๊ฐ๋ฅํ ์๋ณธ ์ฝํ ์ธ ๋ฅผ ํจ๊ป ์ฝ์ด๋ณด์๊ธฐ๋ฅผ ์ถ์ฒ๋๋ ค์.
ย
1๏ธโฃ ์ฌ๋๋ค์ด ์น์ฌ์ดํธ๋ฅผ ๋ ๋๋ 16๊ฐ์ง ์ด์
์๋ณธ ๋งํฌ :ย https://blog.hubspot.com/marketing/why-people-leave-your-website
ย
โ ์ธ๊ณ์ ์ธ ๋ง์ผํ ํ๋ซํผ์ธ HubSpot์ ๋ธ๋ก๊ทธ์ ๊ฒ์๋ ๊ธ
- ์ ํ ํ์์๋ ๋งค์ผ ์ด๋ฐ ์๊ฐ์ ํด์. '์ด๋ป๊ฒ ํ๋ฉด ์ฐ๋ฆฌ ์๋น์ค์ ๋ฆฌํ ์ ์ ๋์ผ ์ ์์๊น?' ๊ทธ๋ ๊ฒ ํ์ ๋ชจ๋๊ฐ ํจ๊ป ๋ฆฌํ ์ ์ ๋์ผ ์ ์๋ ์ฐฝ์์ ์ธ ์์ด๋์ด๋ฅผ ์ฐพ์ ๋์์ฃ . ํ์ง๋ง ๋ฆฌํ ์ ์ ๋์ผ ์ ์๋ ๊ฐ์ฅ ํจ๊ณผ์ ์ธ ๋ฐฉ๋ฒ์ด ํ๋ ์์ด์. ๋ฐ๋ก '์ดํ๋ฅ ์ ๋ฎ์ถ๋ ๊ฒ'์ด์์. ์ง๊ธ ์ฐ๋ฆฌ ํ์๊ฒ ํ์ํ ๊ฑด ์๋ก์ด ๋ํ๊ตฌ๋ฅผ ์ฐพ๋ ๊ฒ์ด ์๋๋ผ ๋ฌผ์ด ์๋ ๊ตฌ๋ฉ์ ๋ฉ๊พธ๋ ๊ฒ์ผ ์ ์์ด์. ์ด ๊ธ์ ์ฝ๊ณ ์ฐ๋ฆฌ ์๋น์ค์์ ๋ฌผ์ด ์๋ ๊ตฌ๋ฉ์ ์ฐพ์๋ณด์ธ์.
๋ก๊ทธ์ธ ํ ๋ชจ๋ ์ํฐํด์ ๋ฌด๋ฃ๋ก ๋ณผ ์ ์์ด์.
๊ตญ๋ด์ ํ๋ก๋ํธ ํ๋ค์ ์ํ ์ธ์ฌ์ดํธ๋ฅผ ์ ๋ฌํฉ๋๋ค.
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